Traffic Analytics

Understand your own Google search performance with first-party data.

Connect Search Console to review clicks, impressions, CTR, positions, queries, pages, countries, and devices in the context of the work you are doing.

Connect Search Console in a projectSee how it works
Traffic Analytics workspace preview

The live workspace screenshot will be added after the product data view is approved.

Traffic Analytics workspace preview

First-party performance

Use the Search Console property you connect, rather than a traffic estimate.

Practical breakdowns

Move from totals to queries, pages, countries, and devices.

Connected reporting

Read performance changes alongside audit and ranking work.

Focus the work

Read the search performance behind a decision

Question 1

Which pages and queries are earning search visibility?

Question 2

Where did clicks, impressions, CTR, or average position change?

Question 3

Does the difference appear by country or device?

How it fits

Connect, review, and act on first-party search data

Traffic Analytics is for your connected property. It does not estimate a competitor's Google Search Console data.

  1. 01

    Connect Search Console

    Authorize the Google property that belongs to the project.

  2. 02

    Choose a reporting range

    Review the available performance metrics and compare periods.

  3. 03

    Drill into the signal

    Use queries, pages, countries, and devices to define the next action.

Data boundaries

How traffic data is presented

Traffic Analytics uses first-party Google Search Console data from the property you authorize. Data availability, aggregation, and freshness follow Search Console reporting behavior.

  • Connected GSC property
  • First-party search metrics
  • Query, page, country, device views
Site OptimizerTurn a crawl into a clear technical SEO priority.Rank TrackerKnow how the keywords you chose are moving over time.

Traffic Analytics questions

Is this a third-party traffic estimator?

No. Traffic Analytics is designed around the Google Search Console property you connect to the project.

Can I see a competitor's Search Console traffic?

No. Google Search Console reports only data from properties you authorize.

Why can Search Console numbers change?

Search Console reporting includes its own processing, aggregation, and data availability behavior. The workspace preserves the selected range and dimensions.

Keep the next decision in the project.

Start with a defined site and market, then retain the evidence and follow-up work in one workspace.

Connect Search Console in a project