Outlook IT

The SEO workspace built for search and AI visibility.

Audit technical SEO, research keywords, track rankings, analyze competitors and backlinks, and measure performance across Google and AI search.

Create a projectTry a free tool
Outlook IT project workspace
Sources, markets, observation windows, and next actions stay attached to the work.
  • Site AuditCrawl the site, group technical issues, and inspect every affected URL.
  • Keyword ResearchFind demand, intent, and query opportunities in the market you serve.
  • AI VisibilityTrack prompts, mentions, citations, and brand presence across major AI engines.

One workspace for the teams moving search forward.

Keep technical priorities, search opportunities, and AI visibility work connected to the same project instead of scattered across one-off checks.

GL
Team work perspectiveGrowth lead

Turn a crawl into an ordered technical queue, with affected URLs and the next review step close to the finding.

Technical priorityAffected URLs and fixes stay together.
SEO
Team work perspectiveSEO manager

Move from a market question to keyword intent, competitive context, and a focused content decision in the same project.

Content decisionIntent and competitive context stay connected.
PM
Team work perspectiveProduct marketer

Keep prompt tracking, citations, mentions, and search changes visible beside the work that needs a response.

Visibility reviewPrompts and citations remain in context.

Three workflows your team can run repeatedly.

Each workflow starts with a focused question, brings the relevant evidence into the project, and leaves a clear next action for the team.

Technical review workflow

Crawl a site, group the issues that matter, inspect affected URLs, and keep remediation work attached to the project.

Continue from project context

Search opportunity workflow

Frame the market question, assess keyword intent and competitive context, then turn the next content decision into project work.

Continue from project context

AI visibility workflow

Define the prompts and engines that matter, observe mentions and citations, then review the change in context.

Continue from project context

One SEO workflow, from audit to visibility

Diagnose, research, track, compete, build authority, and measure results without losing the project context.

  1. Add

    Start with your site

    Create a project for the domain and market you want to improve.

  2. Connect

    Bring the evidence together

    Run an audit and connect search, keyword, competitor, link, and AI visibility data.

  3. Act

    Work the next priority

    Turn findings into a saved queue you can revisit, monitor, and improve.

One project. Every SEO workflow connected.

Move from a technical issue to the keyword, ranking, competitor, backlink, traffic change, or AI answer that determines the next SEO action.

Diagnose

Site Audit

Crawl the site, group technical issues, and inspect every affected URL.

Start with this module
Discover

Keyword Research

Find demand, intent, and query opportunities in the market you serve.

Start with this module
Monitor

Rank Tracking

Monitor position movement and keep priority keywords attached to the project.

Start with this module
Compare

Competitors

Compare shared demand, content coverage, and the domains gaining ground.

Start with this module
Compare

Backlinks

Review referring domains, anchor text, top-linked pages, and link gaps.

Start with this module
Measure

Traffic Analytics

Use Search Console clicks, impressions, CTR, and pages as first-party evidence.

Start with this module
Monitor

AI Visibility

Track prompts, mentions, citations, and brand presence across major AI engines.

Start with this module

Built around inspectable evidence

Every useful result keeps its source, market, observation window, and next action close at hand.

Trace the signal
Start from search behavior, product changes, repeated buyer language, and work people already try to solve.
Define the term
Separate what is genuinely new from adjacent concepts and recycled category language.
Make it testable
Add sources, comparisons, examples, and next checks so the reader can evaluate the claim.

Run SEO as a continuous system, not a collection of checks.

Create a project, connect your data, and keep every SEO decision, result, and follow-up in one workspace.

Create a projectRead Signals